BEATS FEST MUSIC BRANDING
Logo & Brand Guide Design
The "Beats Fest" project involved developing a comprehensive branding and logo design for Beatsfest, a dynamic, youth-focused music streaming service. Launched in 2018 by a group of college software engineers, Beatsfest aimed to cater to the musical preferences of Generation Z and Millennials with a fresh and hip aesthetic. The primary objective was to create a visual identity that reflects the brand’s energetic, inclusive, and youthful spirit. This identity needed to resonate across various media and materials, maintaining consistency and enhancing brand recognition.
Design Elements | The Logo
The logo, known as "The Heartbeat of Beats Fest," represents the vibrant and rhythmic essence of the brand. It was designed with strict guidelines on rotation, scale, transparency, and contrast to ensure versatility and visibility across all applications.
Logo Typography:
Logo Concept:
Design Elements | The Color Palette
A dynamic range of oranges from deep red-orange to light orange was chosen to symbolize energy, community, and warmth, appealing directly to the brand’s target audience.
Orange is a high-energy and attention-grabbing color. It represents the bold and dynamic nature of Beats Fest’s youthful audience and conveys a sense of community and togetherness. Light orange is softer and more welcoming. It can symbolize inclusivity, warmth, and approachability. By combining multiple oranges we have created a dynamic contrast that balances energy with approachability.
Design Elements | The Typography
Arial Black and Arial were selected for their clarity and modern appeal, aligning with the brand's straightforward yet approachable communication style. Arial Black should be reserved for headers & emphasis. Arial should be used as main font for all documents, print, & digital.
THE OUTCOME
The branding successfully amplified Beatsfest's market presence, aligning with its mission to provide a personalized music streaming experience. The cohesive visual identity has improved user engagement and strengthened the brand’s connection with its diverse audience.
