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CENTRICITY CREDIT UNION

Billboard Design

Centricity Credit Union's billboard design blends rustic charm with modern appeal. It's a visual promise of traditional values meeting innovative banking.

Design Elements

Imagery:

The red plaid shirt texture that serves as the billboard's background is more than just a visual touch; it's a deliberate nod to the quintessential northern Minnesota identity. Plaid, often associated with the rugged outdoors and warmth, conjures images of the classic lumberjack shirt—a symbol deeply embedded in the local culture and heritage. This familiar pattern evokes feelings of comfort and reliability, resonating with the community's spirit and the credit union's approachable nature.

Choosing this texture emphasizes Centricity Credit Union's integration into the fabric of everyday life in Minnesota. It suggests a shared history and common values, reinforcing the message that the credit union is a longstanding part of the local landscape, as comforting and reliable as the pattern itself.

The leather-textured patches in the shapes of Minnesota and Wisconsin and the "Est. 1943" patch add to this narrative. Their resilience and timeless quality echo the credit union's own robustness and commitment to growth and service throughout the years. The stitching represents the connections within the community, much like the interwoven threads of a fabric, symbolizing unity and the strength of relationships built over time.

Combined, the red plaid and the leather elements create a rich tapestry that speaks to the heart of the credit union's identity—a blending of tradition and trust with a promise of ongoing innovation and support for every member. The overall design captures Centricity Credit Union's dedication to their roots while dynamically moving forward with the community they serve.

Typography:

The font choice for Centricity Credit Union's billboard balances readability with character. The sans-serif typeface is modern and bold, ensuring that the message is clear and legible from a distance—a crucial consideration for billboard design. This typeface's clean lines speak to the credit union's contemporary approach to financial services, emphasizing clarity, efficiency, and accessibility.

However, the font is treated with an erosion texture to infuse personality and a sense of heritage into the design. This subtle effect adds depth and a rustic feel to the text, reminiscent of the natural wear and patina that comes with time, reflecting the endurance and resilience of the credit union since its establishment in 1943. This texture gives the font a slightly weathered look that resonates with the historical aspect of the brand, suggesting reliability and a legacy of service.

THE OUTCOME

The color scheme, typography, and imagery all come together to project a message of robust heritage and dynamic evolution. The billboard captures the essence of Centricity Credit Union—a stalwart financial institution with deep local roots and an eye on the horizon of innovation.