NIMBUS DRUG & ALCOHOL SCREENING
Logo & Branding
Design Elements
Logo Design:
The logo for NIMBUS Drug & Alcohol Screening is a study in sophisticated simplicity. It features a stylized wordmark where the boldness of the font communicates stability and reliability—key attributes for a company in the screening industry. The unique 'N' with its negative space plays into the concept of screening and searching, subtly hinting at the company's core function. A crisp, modern aesthetic is achieved by using sleek lines, while the serif on the 'I' adds a touch of classical professionalism. This logo is perfectly suited for both digital and physical mediums, resonating with an audience that values accuracy and dependability.
Typography
The chosen typefaces for NIMBUS, Pluto and CircularTT, are the backbone of the brand’s visual identity. Pluto is a versatile, contemporary sans-serif with clean lines and open forms that suggest clarity and approachability. Its rounded counters and slightly condensed proportions convey a friendly yet professional tone. CircularTT, in its Book weight, complements Pluto with its geometric simplicity and modern character. Its uniformity and readability ensure that brand messaging is both engaging and efficient. The contrasting weights and stances of these typefaces provide a dynamic typographic hierarchy, allowing for flexible use across various media.
Color Palette
NIMBUS’s color palette is a harmonious blend of deep blues and neutral tones, evoking a sense of trust and calm. The deep navy (#0E1535) represents wisdom and stability, while the softer blue (#252E63) adds dimension and signifies the brand's approachable and thoughtful nature. The gold tone (#A69353) introduces an element of prestige and warmth, indicative of the brand's commitment to quality and excellence. The supporting neutrals, a soft grey (#CDCDC2) and light off-white (#E7E8E3), offer balance and versatility. This palette communicates the brand's reliability and professional ethos while ensuring high visibility and memorability.
THE OUTCOME
